<p>Ever wondered what goes behind the making of a great brand? How are some of the most iconic brands born? What led to the making of the most memorable ads?</p>
                <p>Branding is often considered an art with exceptional creative minds delivering outstanding campaigns. But is there also a science to the process? What are the strategic steps that precede the making of a great brand and a great campaign?</p>
                <p>To unravel some of these questions, ASSOCHAM National Council on Branding &amp; Marketing is organizing a webinar on <strong>&ldquo;Journey of a Brand&rdquo;</strong> on <strong>16th September 2021 at 12 noon</strong>.</p>
                <p><strong>Topics To be Covered</strong></p>
                <p>1. Branding Process<br />2. Brand Key<br />3. Case Study of a Successful Textile brand</p>
                <p><strong>Speaker Profile</strong></p>
                <p>Ms Shruti Agrawal, Head of Marketing &amp; Ecommerce for Domestic Textiles Business, Aditya Birla Group</p>
                <p>Shruti Agrawal, AVP, Aditya Birla Group is a passionate marketer and has worked across sales, strategy, marketing functions over the last 11 years. A graduate from LSR Delhi and IIM Kolkata.</p>