<p style="text-align:justify;">ASSOCHAM National Council on Quality and Productivity, works closely with the government, both
  at the central as well as state levels, for promoting innovation - led productivity and establishing a
  robust quality ecosystem in the country. The council is providing handholding services to implement
  the national strategy for standardization (INSS) underlines the role of a harmonized, dynamic and
  mature standards framework in establishing a robust quality ecosystem in the country, and the need
  to position standards as a key driver of all economic activities relating to goods and services. The
  objective of the council is to stimulate and promote productivity and quality consciousness among
  industry.</p>
  <p style="text-align:justify;">
  The Council will intend to create a compendium of quality-related sectoral recommendations that
  will aid industrial competitiveness, leading to greater demand for Indian products and services
  thereby leading to export promotion and import substitution.</p>